3D Printing just got intimate.
There was a lot of buzz leading up to this year’s Victoria’s Secret Fashion Show. There is nothing unusual about that. However, a good deal of the buzz wasn’t focused on the ‘Angels’ or the A-list musicians performing that night. Instead, word got out that one of the pieces from the ‘Snow Angels’ section was 3D printed.
Last night, the lingerie juggernaut debuted a 3D printed corset. Shapeways received the honor of crafting the corset, which was then encrusted with Swarovski Crystals. To ensure a precise fit, a full body scan was taken of model Lindsey Ellingson. Then the corset was printed to fit those dimensions. The idea was to create a delicate, yet intricate piece–much like a snowflake.
“It’s exciting that we get to use this—we’ve never done it,” said Victoria’s Secret collection design coordinator Sarah Sophia Lidz, in an interview with Style.com. 3D printing has been used in haute couture fashion in Europe for a while now, but this marks the first time that a mainstream clothing designer has incorporated the technology into one of their pieces.
There is already a lot of interest in 3D printing on the web, but the merger of two seemingly unrelated concepts caused many to take special notice. A CNN money article, highlighting the corset, was trending on Facebook a few hours before the show. Many people who commented on articles around the web were excited and intrigued.
So, has this 3D printed corset revolutionized the fashion industry? Duann Scott, Shapeway’s industrial designer, definitely sees a place for 3D printing in the industry’s future.
“…(T)he interesting thing about 3-D printing and design is, traditional fabric is either a stitch or a weave, and maybe a chain mail in there, but with 3-D printing, we can do all three of those simultaneously, in one garment, in one material…So there are new ways to control the way the fabric falls and reacts to the body. There is lots of room for evolving the garment,” he explained to Style.com.
We’re very excited about the endless possibilities that 3D printing in the fashion industry presents. Be sure to check back here for any more developments!
Happy (Fashionable) Printing!